Ha Noi is carrying out a series of stimulus and promotion programmes so as to recover the purchasing power of the domestic market on the occasion of the upcoming lunar New Year holiday.
Vietnamese firms need to improve product quality and research market trends and consumer tastes in Southeast Asian countries and take part in trade promotion programmes there to promote exports.
Retailers nationwide, including fashion companies, restaurants, service providers and online shopping platforms, are offering attractive promotion programmes for women on International Women Day, which falls on March 8.
Real estate week Red Friday, with special promotion programmes, will be held in Viet Nam for the first time from December 7 to 14, the Vietnam Association of Realtors (VARS) announced on Wednesday.
Co.opmart and Co.opXtra supermarkets are running a series of promotion programmes with huge discounts on more than 10,000 essential items, surprise gifts and higher bonus points than normal for members until November 1.
Vietnamese companies, especially those in the Cuu Long (Mekong) Delta, should participate in trade promotion programmes if they want to expand exports to Japan, according to the Viet Nam Trade Promotion Agency (Vietrade).
With thousands of products sold at big discounts to mark Co.opmart’s 22nd anniversary, the supermarket has been drawing more than 300,000 shoppers daily.
Many supermarkets are launching attractive promotion programmes in the days ahead of Tet (Lunar New Year) to attract customers. Tet falls on February 16 this year.
Trade promotion programmes helped generate more than US$583 million in contract value and transactions in 2017, according to the Viet Nam Trade Promotion Agency (Vietrade).
The Ministry of Industry and Trade (MoIT) will enhance trade promotion programmes and give more support to businesses to increase their competitiveness in the local market in 2018.
Lotte Mart has launched promotion programmes, including discounts of up to 49 per cent on thousands of products, from now until November 28 to thank its loyal customers.
Many banks, especially small- and medium-sized ones, are offering high interest rates and promotion programmes to compete for the mobilisation of deposits.